BWT intensifies partnership
The 2016 DTM brings an extra splash of colour as BWT intensifies its involvement in the series, doubling the number of Mercedes-AMG C 63 DTM cars sporting the eye-catching BWT livery to two.
Eye-catching pink-and-magenta colour scheme
Lucas Auer, who completed his rookie season last year, will be lining up alongside his experienced DTM colleague Christian Vietoris. The team gets down to business in the second week of this month when the preseason tests are held at Hockenheim (4th - 8th April).
BWT first emerged as a vehicle sponsor in the internationally popular touring car series at the start of the 2015 season and has now extended the partnership for a further two years until the end of 2017.
Lutz Hübner, CEO of BWT Wassertechnik GmbH: “The motor racing partnership with Mercedes-AMG raises BWT’s international profile and helps us to dynamically consolidate brand awareness among consumers. With Mercedes, we share high standards of quality, innovative technology and a passion for everything we do – always with the aim of giving the best to our customers.”
Lucas Auer: “I will always remember my colourful BWT Mercedes-AMG C 63 DTM as the car in which I made my DTM debut last year. So I’m all the more delighted to be competing in the eye-catching BWT livery once again as we go into the 2016 campaign. In any case, I really like this colour combination!”
Christian Vietoris: “We want to stand out in the DTM, and the special BWT livery certainly helps us do that. There are plenty of black or blue cars in motorsport, but a pink car instantly attracts more attention. Now it’s up to me to add a splash of colour to the front of the grid.”
Ulrich Fritz, Head of Mercedes-AMG DTM: “BWT is well known for its innovative water treatment products. For them as for us, technology and innovation are key to what we do. We are therefore very pleased to continue and build on our successful partnership over the next two years. I am convinced that the contribution Lucas Auer and Christian Vietoris make in their brightly painted BWT Mercedes-AMG C 63 DTM cars this season will be more than just a visual one.”